5 Ways to Reduce Ecommerce Checkout Abandonment

It is very hurtful for seller when his customer went out of the scene from halfway. Ecommerce Checkout Abandonment is the same things which happen on a usual rate of 65% on online stores. Every Shopping cart cotes a magnificent depiction of the features they offer but still they won’t guarantee a purchase every time.

Optimization of shopping cart is necessary so that more number of customers will go through their purchases. There are various ways and by implementing them retailer can decrease the rate of cart abandonment. Here are the 5 most effective way to keep the customer till complete checkout process:

1. Free Shipping Cost: A study shows a big number of users change their mind after seeing a shipping rate on the cart. As there are number of Ecommerce websites available worldwide and many of them allow customer to take away product without any shipping or handling cost. It’s a common phenomenon that everyone wants pay less and get more and if some other website is selling the same product with no shipping cost than there are good chances that you will lose him due to the same reason.

2. Wide variety of payment options: To provide ease of use to customer online store must consist of various payment options. These include a variety of credit cards and third-party online payment services such as PayPal. Apart from these digital payment options, they also receive payments for online purchases via check. 

3. Win Trust: Customers sometimes get confuse and leave the cart when they see that the amount which they are about to pay are not in safe hands. Security badges, SSL (secure sockets layer) certificates, lock icons, privacy policies and “shop with confidence” links can all ease a customer’s fears of sharing personal information with you.

4. Allow Guest Checkout and keep the checkout process short: It happened usually that customer can abandon when asked to register before checking out. Also a study shows 29% of online shoppers do not like proprietary registration forms during check out. Unless you absolutely must require registration, test a guest checkout and see how much it impacts conversion.

5. Make cart items visible all the times: Customers get annoyed sometimes by keep backtracking and navigating a site just to find their existing shopping cart and check the items ready for purchase. Though it’s simpler from a technical standpoint to create customer shopping carts on a separate page from your e-commerce store, customers need ready access to the cart regardless of the page they are on.

I Hope given points will help retailers to decrease the Abandonment rate during Ecommerce Checkout process.